Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) focuses on making content optimally consumable by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. AEO content leads with the direct answer, uses structured data (FAQPage, HowTo, DefinedTerm schemas), includes citable statistics with sources, and avoids promotional language. AEO is closely related to GEO (Generative Engine Optimization) and complements traditional SEO. In 2026, Gartner projects organic search traffic will decline 25% as consumers shift to AI-powered discovery.
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