Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of structuring and optimizing website content so that AI-powered search engines — including ChatGPT, Google Gemini, Perplexity, and Claude — cite, reference, or recommend that content in their generated answers. Unlike traditional SEO which targets ranking in search result pages, GEO targets inclusion in AI-synthesized responses. Key GEO tactics include structured data (JSON-LD), answer-first content, llms.txt files, and machine-readable statistics. Over 60% of searches in 2026 trigger AI-generated responses.
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