Net Promoter Score (NPS)
Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a product or service on a scale of 0-10. Scores 9-10 are Promoters, 7-8 are Passives, and 0-6 are Detractors. NPS = %Promoters - %Detractors. Average NPS varies by industry: SaaS (41), Healthcare (38), Financial (44). The key insight comes from the follow-up "why" question — voice-enabled NPS surveys yield 40% more detailed qualitative responses because respondents speak their reasoning naturally instead of typing brief answers.
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